Makemytrip

MakeMyTrip: A Case Study of Innovation, Marketing, and Leadership in India’s Online Travel Industry

MakeMyTrip In the rapidly growing Indian online travel industry, one company has consistently stood out for its innovative approach, customer-centric services, and market leadership: MakeMyTrip (MMT). Founded in 2000 by Deep Kalra, Rajesh Magow, and Bhanu Chopra, MMT has revolutionized the way Indians plan and book their travel. With its user-friendly website, mobile app, and…

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